Ray Cassin has agreed to transfer its apparel business to Advantage Partners, seeking growth through the investor's expertise in private equity.

Information on the Target

Ray Cassin Co., Ltd. (hereafter referred to as 'Ray Cassin') has reached an agreement with Advantage Partners LLC (hereafter referred to as 'AP') for the transfer of its apparel business to a fund managed by AP. Established in 1994, Ray Cassin has gained a broad base of support in the young ladies' apparel market for nearly two decades. The company has successfully launched several prominent brands, including Ray Cassin, DOUBLE NAME, and mjuka, in high-traffic commercial venues. Their robust product development capabilities and excellent customer service have contributed to their steady growth while effectively reflecting market trends.

Looking ahead, Ray Cassin aims to further enhance the strengths it has built over the years by fostering a cohesive effort among its management and staff. The company plans to adopt a proactive approach to strengthen its customer relationship management (CRM), promotional strategies, and e-commerce efforts as it seeks exceptional growth in the transforming apparel market.

Industry Overview

The apparel industry in Japan is known for its responsiveness to changing consumer preferences and trends. It is characterized by a diverse range of brands and is highly competitive. This sector has been adaptin