Mplus has acquired Conectart to enhance its market presence and service capabilities in Central and Eastern Europe, leveraging Conectart's established position and innovative approach to customer care.

Information on the Target

Conectart is a leading provider of contact center services in Central Europe, operating successfully for over a decade. The company manages operational facilities across the Czech Republic, Slovakia, and Poland and serves a diverse client base that includes notable brands such as Samsung, Vodafone, and KFC. With a workforce of more than 1,300 employees, Conectart has achieved significant growth through both organic strategies and strategic acquisitions, such as the mergers with Informační linky and Direct Communication, as well as the acquisition of Quality Brands in 2017, which established it as the largest BPO service provider in the Czech Republic.

In its recent endeavors, Conectart has expanded its clientele by forming partnerships with major corporations like Česká spořitelna and Astratex, and has actively integrated advanced technologies, including voicebot systems, into its service offerings. This transformative approach has allowed Conectart to maintain its competitive edge in an evolving market.

Industry Overview in the Target’s Specific Country

The customer care sector in Central Europe, particularly in the Czech Republic, Slovakia, and Poland, has witnessed robust growth fueled by a rising demand for outsourcing services and the increasing adoption of artificial intelligence technologies. The region's BPO landscape