Minor Hotels is set to debut its Anantara brand in Ushuaia, Argentina, with a luxury resort planned for early 2028, focusing on sustainable hospitality in a unique Patagonian setting.

Target Information

Minor Hotels is a prominent international hospitality company that owns, manages, and operates a diverse portfolio of over 560 hotels, resorts, and branded residences across six continents. Known for its focus on providing unique and luxurious accommodations, the brand encompasses various hotel options, including Anantara, Avani, NH Hotels, Tivoli, and several more. With a commitment to sustainability and local community engagement, Minor Hotels has positioned itself as a leader in the luxury hospitality sector.

The company has recently announced its plans to develop a new Anantara property in Ushuaia, Argentina, which is set to open in early 2028. This project is designed to provide guests with an immersive experience in the Patagonian wilderness, with luxurious amenities such as 60 guest rooms and suites, extensive spa facilities, and exceptional dining options. The development is positioned to align with Minor Hotels' large-scale commitment to environmentally responsible practices.

Industry Overview in Argentina

Argentina's tourism industry has been witnessing significant growth, owing to its rich cultural heritage, stunning landscapes, and unique recreational opportunities. As the country continues to establish itself as an appealing leisure destination, regions like Ushuaia, often referred to as