Microtraction invests in Bumpa, a pioneering platform that enhances digital commerce for small and medium-sized businesses in Nigeria.

Information on the Target

Bumpa is an innovative digital platform designed to assist small and medium-sized businesses (SMBs) in managing and expanding their operations, both online and offline. The company simplifies essential processes such as inventory management and e-commerce solutions, which are often hindered by complexity and high upfront costs. Currently, SMB owners frequently resort to using multiple spreadsheets or traditional notebooks to monitor their business activities, leading to inefficiencies.

Recognizing the potential of technological advancement in Africa, Bumpa aims to harness mobile technology to enhance digital commerce. The platform provides an all-in-one inventory management and marketing solution, enabling merchants to easily sell, manage, and track their products from the convenience of their mobile phones. Bumpa empowers businesses by consolidating their online presence and providing a comprehensive suite of tools to optimize operations.

Industry Overview in Nigeria

Nigeria represents one of the largest markets for small and medium-sized enterprises (SMEs) in Africa, contributing significantly to the continent's e-commerce growth. As of early 2021, Statista reported that internet penetration in Nigeria stands at approximately 42%, i