MFV has invested in Irrigreen, a leader in robotic irrigation systems, as part of a $15M seed financing round to address water scarcity and promote sustainability.

Information on the Target

Irrigreen is a pioneering company specializing in robotic irrigation systems, positioned as a leader in this emerging market. The company aims to revolutionize outdoor watering by developing technology that significantly reduces water consumption, utilizing approximately 50% less water than traditional irrigation methods while simultaneously cutting outdoor water bills by an average of 50% annually. Their approach is driven by a commitment to sustainability and efficiency in water usage, addressing a critical need in the context of global water scarcity.

Founded by Shane Dyer, Irrigreen has successfully achieved substantial growth, evidenced by a remarkable 700% increase in customer demand in recent years. This growth trajectory is largely attributed to increasing awareness of the need for efficient water usage amid the ongoing megadrought affecting the American West, which is currently experiencing its driest conditions in over 1,200 years.

Industry Overview in the Target's Specific Country

The irrigation market in the United States, especially in areas affected by prolonged drought conditions, is experiencing growing challenges as climate change exacerbates water scarcity. According to the World Resources Institute, approximately