Medibank expands its health services through the acquisition of Better Medical, aiming to provide comprehensive care and support for Australians in response to increasing healthcare demands.

Target Overview

Medibank, an Australian health insurance provider, has undergone significant transitions over the past decade, evolving from a government-owned enterprise to a publicly listed health company. This transformation has seen Medibank shift its focus from traditional health insurance services to a broader definition of health solutions that encompass preventive care and digital health innovations. The company has remained steadfast in its commitment to helping Australians achieve better health outcomes, especially during challenging economic circumstances intensified by the ongoing cost-of-living crisis.

The 2025 financial year has emphasized Medibank’s commitment to delivering value to its customers through a series of initiatives, including a substantial COVID customer give-back program totaling $1.71 billion, the largest of its kind among Australian health insurers. In addition, Medibank has made strides in ensuring affordability in health services, offering various programs to enhance health outcomes for diverse populations, including families, students, and workers.

Industry Overview in Australia

Australia boasts one of the world’s leading health systems, yet it faces mounting pressures from an aging population, the rising incidence of chronic diseases, and workforce shortages. These factors create an urgent need for reform to sustain the system's ability to provide effective care