MediaMint acquires Taktical Digital to enhance its growth marketing services and transition into an AI-powered marketing firm.

Target Information

Taktical Digital, founded in 2014 by Ilan Nassimi and Derek Rubinstein in SoHo, New York, is a high-growth provider specializing in performance-driven digital marketing, media, and content services. With a workforce of over 100 seasoned professionals, Taktical Digital offers expertise in areas such as performance media buying, growth marketing, creative content, Search Engine Optimization (SEO), and Generative AI Engine Optimization (GEO), along with comprehensive full-funnel optimization. The team's operations are primarily based in North America and will now integrate with MediaMint’s global workforce, which consists of approximately 3,000 professionals across several countries including the United States, India, Poland, Mexico, Spain, and Brazil.

Industry Overview in North America

The digital marketing industry in North America is witnessing rapid evolution, driven by advancements in technology and increasing demands for efficient growth marketing solutions. Companies in this sector are increasingly leveraging AI to enhance their marketing strategies, automate processes, and deliver personalized customer experiences. As brands face pressure to scale their marketing efforts, effective digital execution becomes paramount, necessitating the need for companies that specialize in performance marketing and AI-driven solutions.

Moreover, the integration of AI into digital marketing practices offers profound advantages, including improved targeting, optimization, and predictive analytics. The shift towards data-driven marketing is compelling organizatio