Mediafin NV has acquired CJ Communications BV, known as Evoke, to expand its public relations services within the communications sector.

Information on the Target

CJ Communications BV, commonly known as Evoke, is a renowned communications agency specializing in public relations and content marketing services tailored for professionals. Established as a key player in the technology, industrial, and automotive sectors, Evoke has gained significant recognition under the previous leadership of Corneel Haine and Jesse Huybrechts. The agency's expertise in delivering strategic communication solutions defines its reputation in the competitive landscape of the industry.

In December 2025, Evoke was acquired by Mediafin NV, aligning the agency with the goals of Bepublic Group, Mediafin’s communications division. This acquisition marks an important milestone in the expansion of Mediafin's service offerings, particularly in public relations, aiming to enhance their presence and capabilities in the crowded market of communication services.

Industry Overview in the Target’s Specific Country

In recent years, the communications and marketing industry in the Netherlands has seen significant growth driven by digital transformation and the increasing importance of public perception in busine