McDonald’s has acquired Apprente, a voice recognition startup, to enhance its Drive Thru technology and improve customer interactions.

Information on the Target

McDonald’s recently acquired Apprente, a voice recognition and conversational AI startup founded in 2017. The company has been collaborating with McDonald’s for several years, leveraging its technology to enhance the ordering experience at Drive Thru locations. Apprente boasts a robust and scalable solution capable of addressing challenges such as complex language processing, various languages, accents, and a wide range of menu items.

The acquisition will enable McDonald’s to integrate advanced AI features into its Drive Thru operations, improving service efficiency and customer satisfaction. With ongoing trials of this technology, it is set to revolutionize the way customers interact with the brand.

Industry Overview in the Target’s Specific Country

The quick-service restaurant (QSR) industry in the United States has been evolving rapidly, fueled by advancements in technology and changing consumer preferences