Information on the Target
Founded in 2009 and based in Fargo, North Dakota, Baseline Fitness operates as a prominent franchisee for Planet Fitness health clubs. Under the umbrella of Planet Fitness Inc., which is recognized as one of the largest and most rapidly expanding franchise systems in the United States, Baseline Fitness contributes to a network boasting over 1,800 locations and more than 13 million members nationwide. The franchise specifically focuses on delivering a low-cost, high-quality gym experience tailored to first-time users and casual gym-goers.
Baseline Fitness is distinguished by its commitment to creating a non-intimidating environment, captured in its
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Mayfair Capital Partners
invested in
Baseline Fitness
in 2024
in a Other Private Equity deal