Mastersfund has invested in heywell, a fast-growing Chicago-based sparkling adaptogenic water brand, capitalizing on the increasing demand for functional beverages that promote health and well-being.

Information on the Target

Mastersfund has made a strategic investment in heywell, a Chicago-based company recognized as the fastest-growing brand in the sparkling adaptogenic water sector. Founded by women, heywell has emerged as a leading figure in the functional beverage market, largely driven by an increasing demand for health-conscious products that help combat stress.

The brand's innovative offerings are particularly appealing to younger consumers, aligning with their shift towards cleaner, plant-based alternatives. Heywell's revenue has exhibited remarkable growth, tripling year over year, and positioning the brand as a notable player in the burgeoning adaptogenic market.

Industry Overview in the Target’s Specific Country

The functional beverage industry in the United States is currently experiencing an impressive surge, with particular momentum in the adaptogenic segment that includes products like sparkling water infused with adaptogens. The market