Mashburn Outdoor has acquired 156 advertising displays from New South Outdoor, expanding its market presence in the Southeastern United States.

Target Overview

Mashburn Outdoor has announced its acquisition of outdoor advertising assets from New South Outdoor. This significant transaction encompasses a total of 156 displays, including 39 digital and 117 static displays, strategically located across Alabama, Tennessee, and Georgia. The terms of the deal remain undisclosed. This acquisition marks a notable expansion for Mashburn, who began their venture with only seven digital displays and one static display in Huntsville, thereby increasing their total to 46 digital and 118 static displays within the Huntsville Designated Market Area (DMA).

Through this expansion, Mashburn aims to enhance their market coverage, which will allow for a robust presence and effective marketing capabilities throughout the region. Richard Mashburn, the CEO, expressed confidence in the Southeast's market potential and their commitment to supporting local business growth through innovative marketing solutions.

Industry Overview

The outdoor advertising industry in the Southeastern United States has seen substantial growth, particularly in markets like Huntsville, Alabama. This region has benefited from economic expansion, attracting new businesses and fostering a vibrant com