MAS Holdings has invested in HeiQ AeoniQ™ to promote sustainable alternatives to synthetic fibers, marking a significant step in the company's Plan for Change initiative.

Target Information

MAS Holdings is a renowned global apparel and textile manufacturing conglomerate headquartered in Sri Lanka, boasting operations in 16 countries and generating approximately USD 2 billion in revenue. The company has taken a significant step in its commitment to sustainability by investing in HeiQ AeoniQ™, a subsidiary of HeiQ Group based in Switzerland. HeiQ is recognized as a leader in materials innovation and is the creator of HeiQ AeoniQ™, a climate-positive cellulosic yarn designed to serve as a sustainable alternative to traditional synthetic fibers such as polyester and nylon.

This strategic investment marks MAS Holdings as the first manufacturer to collaborate with HeiQ AeoniQ™ in promoting sustainable materials within the textile industry. This partnership aligns with MAS’s Plan for Change initiative, which aims to generate 50% of its revenue from sustainable products by the year 2025, thus paving the way for innovation and sustainable sourcing in the industry.

Industry Overview

The textile industry has been facing increasing scrutiny due to environmental concerns associated with conventional synthetic fibers like polyester and nylon. These materials, derived from fossil fuels, con