MARVESTING has acquired WINCHANNEL to enhance its omnichannel marketing solutions and expand its geographic presence across Europe.

Information on the Target

MARVESTING is a leading provider of omnichannel sales and marketing solutions, currently operating in 13 Western European countries. The company specializes in enabling clients to deploy their sales and marketing strategies across various channels, including physical, mobile, and digital, throughout the entire customer journey. With a robust portfolio of innovative services, MARVESTING has fortified its market position through strategic acquisitions and continuous integration of advanced solutions.

In recent years, MARVESTING has made significant strides in expanding its operations. The acquisition of the digital platform Demooz in 2021, followed by the strategic purchase of STELLAR GLOBAL in 2024, underscores the company’s commitment to enhancing its service offerings. The latest acquisition of WINCHANNEL will further augment MARVESTING's capabilities in providing comprehensive marketing solutions.

Industry Overview in the Target’s Specific Country

Western Europe is characterized by a dynamic and increasingly competitive market for marketing service providers. In recent years, there has been a notable shift towards omnichannel strategies as businesses recognize the valu