Information on the Target

MARVESTING is a leading provider of omnichannel sales and marketing solutions, currently operating in 13 Western European countries. The company specializes in enabling clients to deploy their sales and marketing strategies across various channels, including physical, mobile, and digital, throughout the entire customer journey. With a robust portfolio of innovative services, MARVESTING has fortified its market position through strategic acquisitions and continuous integration of advanced solutions.

In recent years, MARVESTING has made significant strides in expanding its operations. The acquisition of the digital platform Demooz in 2021, followed by the strategic purchase of STELLAR GLOBAL in 2024, underscores the company’s commitment to enhancing its service offerings. The latest acquisition of WINCHANNEL will further augment MARVESTING's capabilities in providing comprehensive marketing solutions.

Industry Overview in the Target’s Specific Country

Western Europe is characterized by a dynamic and increasingly competitive market for marketing service providers. In recent years, there has been a notable shift towards omnichannel strategies as businesses recognize the value of integrating multiple sales and marketing channels to foster customer engagement and loyalty. The demand for innovative marketing solutions has surged, driven by changing consumer behaviors and advancements in technology.

In France, in particular, the marketing sector has seen robust growth, fueled by a combination of digital transformation and heightened competition among service providers. The need for enhanced customer experience has led to a surge in investment in technology-driven marketing solutions. This trend is evident in MARVESTING's approach as it integrates new digital innovations with traditional marketing methods.

Additionally, as businesses across sectors such as FMCG, beauty, and technology seek to enhance their customer engagement strategies, the role of specialized firms like WINCHANNEL becomes increasingly crucial. The focus on creating comprehensive contact points and ensuring seamless customer experiences is reshaping the landscape of the marketing industry in the region.

The Rationale Behind the Deal

The acquisition of WINCHANNEL aligns perfectly with MARVESTING's strategic vision to bolster its service offerings and expand its geographical footprint in Europe. With WINCHANNEL's expertise in developing holistic marketing strategies that cover the crucial phases of sales – acquisition, conversion, and loyalty – this partnership represents an opportunity to further enhance MARVESTING's capabilities to meet evolving client demands.

This merger is expected to leverage synergies between the two companies, enabling them to provide more comprehensive solutions that address the complexities of contemporary marketing challenges. The combined strength of the two organizations will allow MARVESTING to offer innovative solutions that cater to clients' diverse needs across different markets.

Information About the Investor

Alpha Private Equity is a prominent investment firm, managing over €2 billion in assets through its Luxembourg funds and AIFM. With a strong track record of more than 35 years, Alpha has successfully completed over 100 transactions across various sectors in Europe, focusing on mid-market investments.

As an active investor, Alpha Private Equity plays a vital role in supporting the growth and development of its portfolio companies. The firm is committed to fostering innovation and operational excellence, which aligns well with MARVESTING’s objectives, making this partnership mutually beneficial. Alpha’s prior successful investments in similar sectors underline its capability to enhance MARVESTING’s growth trajectory.

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The acquisition of WINCHANNEL by MARVESTING appears to be a strategically sound investment. In a rapidly evolving marketing landscape, the ability to integrate comprehensive solutions that span across multiple channels is invaluable. WINCHANNEL’s focus on delivering exceptional customer experiences complements MARVESTING’s core business objectives, potentially resulting in significant growth.

Furthermore, this acquisition expands MARVESTING’s presence in key markets such as Spain and Portugal, allowing the company to tap into new revenue streams and diversify its client base. The strategic collaboration is likely to enhance both companies’ market positions and increase competitiveness in Western Europe.

Considering the strong synergy between the two firms and the increasing demand for integrated marketing solutions, this deal has the potential to yield substantial returns. As consumer preferences continue to shift towards omnichannel experiences, the expertise that WINCHANNEL brings can serve as a catalyst for MARVESTING’s growth.

Overall, the acquisition is poised to advance MARVESTING’s strategic goals and solidify its leadership position within the European marketing landscape. The combination of resources, talent, and market insight places MARVESTING in a favorable position to meet the challenges of the modern marketing environment.

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