Marlin Equity Partners has acquired Sourcepoint to merge it with Didomi, aiming to create a leading force in privacy-focused data solutions.

Target Information

Marlin Equity Partners has successfully acquired Sourcepoint, a data privacy technology firm recognized for its substantial market presence among publishers and a robust customer base of over 200 global enterprises. This acquisition will facilitate a merger with Didomi, another portfolio company of Marlin, which is noted for its global solutions in data privacy. The collaborative ambition of Didomi and Sourcepoint is to establish themselves as leaders in the domain of privacy-focused data collection and utilization across a multitude of digital platforms and channels.

Industry Overview

The data privacy sector in which Sourcepoint operates is experiencing significant growth, primarily driven by the increasing complexity of privacy regulations worldwide. Many businesses are finding it challenging to stay compliant while also maximizing their data utility. This scenario reflects a broader trend where privacy is not merely a compliance issue but a vital component of a corporation's operational strategy.

In recent years, various countries have instituted stringent privacy laws, such as the GDPR in Europe and CCPA in California, which compel organizations to reassess their data privacy pract