MarketStar has acquired Bulgarian sales development agency Out2Bound to enhance its sales capabilities and expand its presence in the Central and Eastern European market.

Information on the Target

Out2Bound, established in 2016 and headquartered in Sofia, Bulgaria, has emerged as a leading sales development agency specifically designed to foster growth for technology companies. By specializing in top-of-funnel revenue generation, the company assists clients in improving their sales development and customer acquisition processes. Out2Bound's founders—Teofil Shikov, Boris Georgiev, Zdravko Zdravkov, and Dimitar Mitkov—have played a crucial role in positioning the firm as a premier partner for tech companies seeking to enhance their market share in both European and North American markets. The company will undergo full integration into MarketStar, further enhancing its capabilities.

The firm is well-regarded for its robust lead augmentation engine that empowers technology businesses to excel in competitive markets. Out2Bound's commitment to quality and innovation aligns well with MarketStar's mission, making this acquisition a strategic move to amplify their sales potential in the Central and Eastern European (CEE) region.

Industry Overview in Bulgaria

Bulgaria's tech industry has seen significant expansion over the past few years, driven by a highly educated workforce and strategies focused on adopting new technologies. The country is recognized for its burgeoning startu