Made in Italy Fund, managed by Quadrivio & Pambianco, has acquired a majority stake in Turin-based COVER50, owner of the PT Torino brand, aiming to enhance its international presence and expand digital channels.

Information on the Target

The target of the acquisition is COVER50, a publicly listed company headquartered in Turin, Italy, and recognized for its ownership of the prestigious PT Torino brand. Founded by Pierangelo Fassino and his son Edoardo, the company has built a strong reputation as an international leader in high-end men's and women's trousers and denim apparel. Since its establishment, COVER50 has been committed to quality craftsmanship and innovation, which has led to significant success in both national and foreign markets.

In recent years, the company has strategically expanded its offerings to include a 'total look' apparel range. According to preliminary data from 2022, approximately 43% of PT Torino's revenue is generated within Italy, while the remaining 57% is sourced from international markets, with Japan and the United States being the most significant contributors. The company predominantly utilizes wholesale distribution channels, complemented by the recent introduction of an e-commerce platform to enhance market accessibility.

Industry Overview in Italy

The Italian fashion industry is renowned worldwide for its craftsmanship, creativity, and luxury appeal. It is a dynamic sector characterized by a mix of heritage brands and contemporary designer