Longstreth Sporting Goods has acquired Kimsports CC, the leading field hockey equipment supplier in South Africa, to enhance its international presence and operational capabilities.

Target Information

Kimsports CC, headquartered in Knysna, South Africa, is a leading supplier of field hockey equipment in the country. Established 29 years ago by Shane Schonegevel, the business originated from a family sports retail store. Kimsports has developed a robust portfolio by importing and selling internationally recognized hockey brands including Gryphon, OBO, Adidas, JDH, and Voodoo. With a multi-channel sales approach, the company caters to a diverse clientele through wholesale distribution, direct sales to schools and clubs, and a growing e-commerce platform at planethockey.co.za.

Industry Overview in South Africa

The field hockey market in South Africa is experiencing a significant evolution, influenced by a growing interest in sports and active participation at regional levels. The country boasts a rich history in field hockey, producing numerous talented athletes who compete at both national and international levels. This increased attention has led to a rising demand for high-quality equipment, fostering opportunities for suppliers to capture market share.

In recent years, the South African government and various sporting bodies have undertaken initiatives to promote field hockey, enhancing the sport's visibility and engagement. Coupled with t