Longstreth Sporting Goods has acquired Cultor Pty Ltd to strengthen its global presence in the field hockey market and enhance its brand offerings.

Information on the Target

Longstreth Sporting Goods has announced its acquisition of Cultor Pty Ltd, based in Perth, Australia. Cultor specializes in the development, marketing, and sale of branded field hockey equipment worldwide, having been established approximately 40 years ago by renowned Australian hockey player Peter Haselhurst. Cultor's prominent brand, 'Gryphon', is well-recognized in key hockey regions such as the United States, Australia, New Zealand, Japan, South Africa, and the United Kingdom.

Operating under its established brand, Cultor distributes a range of hockey equipment and footwear globally, often employing local distributors for each market. In Australia, the company adopts a similar business approach to Longstreth, utilizing a multi-channel sales strategy that includes wholesale, direct sales to institutions and clubs, retail operations in Western Australia, and a burgeoning e-commerce platform, primarily operating under the Republic of Hockey website.

Industry Overview in Australia

The field hockey equipment industry in Australia has experienced significant growth over the years, buoyed by the country’s passion for sports and a strong emphasis on athletic development. Field hockey, in particular, has been a recognized sport