TRIFFT Loyalty, a UK tech startup focused on emotional customer loyalty, secured €550k in pre-Seed funding to enhance its team and expand into the US market.

Target Information

TRIFFT Loyalty is a UK-based technology startup founded in 2024, specializing in the development of software as a service (SaaS) solutions that help mid-sized brands create and manage flexible, data-driven loyalty programs. The company aims to foster genuine emotional connections between brands and their customers, moving beyond traditional transactional loyalty approaches. With a focus on behavioral engagement, TRIFFT provides tools that enable brands to understand and respond intelligently to customer behavior.

Co-founded by industry veterans Jason Smith, Jakub Minks, and Matúš Nickel, TRIFFT has already established a robust presence in the market, currently supporting over 30 brands across Europe. The startup’s platform is designed to facilitate the rapid implementation of enterprise-grade loyalty solutions, requiring minimal technical resources from its clients. This positions TRIFFT uniquely in the loyalty tech landscape, allowing brands to capitalize on existing data to enhance customer engagement.

Industry Overview

The loyalty program industry in the UK has seen substantial growth, with approximately 90% of businesses engaging in some form of loyalty activities. However, many of these programs are basic and fail to deliver measurable