Lighthouse has acquired The Hotels Network to integrate AI-driven marketing technology with its commercial intelligence platform, enhancing direct booking strategies for hotels globally.

Information on the Target

Lighthouse, a prominent commercial platform for the travel and hospitality industry, has recently acquired The Hotels Network, a leader in marketing personalization technology that enhances direct channel growth for hotels. This acquisition aims to merge Lighthouse’s robust commercial intelligence platform with the advanced AI-driven marketing solutions provided by The Hotels Network.

The Hotels Network, founded in 2015, successfully supports over 20,000 hotels worldwide, including renowned brands like Minor Hotels, One&Only Resorts, H World International, and Preferred Hotels & Resorts. With a proven track record of achieving an average 32% increase in direct bookings for its clients, The Hotels Network is poised to dramatically enhance the booking experience for travelers through personalized marketing and conversion optimization technologies.

Industry Overview in the Target’s Specific Country

The hospitality industry in the United Kingdom is experiencing a dynamic transformation, driven by advancements in technology and changing customer expectations. With an increasing number of travelers seeking personalized experiences, hotel