Life Time has acquired High Performance Lifestyle Training (HPLT), aiming to enhance its health and wellness offerings with immersive experiences tailored for high achievers.

Information on the Target

High Performance Lifestyle Training (HPLT) is a dynamic health and wellness organization founded by entrepreneur Brian Mazza. With a mission to foster a high-performance lifestyle, HPLT specializes in creating immersive experiences that push individuals to their physical and mental limits, cultivating a community of driven achievers. Under Mazza's leadership, HPLT has gained recognition for its intense and transformative training events.

As a prominent figure in the New York City wellness scene, Mazza has over 15 years of experience in hospitality and fashion, co-founding notable brands such as The Ainsworth and Windsor Custom. This extensive background supports HPLT's goal of enhancing the health and wellness landscape through innovative and curated experiences that resonate with high-performance individuals.

Industry Overview in New York City

New York City boasts a thriving health and wellness industry, characterized by a diverse range of services from fitness facilities to wellness-centric culinary options. The city’s fast-paced lifestyle has accelerated th