Protiv has secured $2.4 million in pre-seed funding to enhance its performance pay platform, aimed at addressing labor shortages and improving employee productivity in the construction industry.

Target Information

Protiv is pioneering the construction industry with its fully integrated performance pay platform, specifically designed to optimize operations across construction and service companies. In its inaugural year, the platform facilitated nearly $1 million in worker bonuses across 34 states, effectively addressing labor shortages and enhancing productivity. The platform has been embraced by a diverse clientele ranging from small landscaping firms to large civil construction contractors, enabling employees to experience wage increases that outpace inflation while simultaneously reducing labor costs.

The co-founders of Protiv, Michael Fortinberry and David Franco, both of whom possess extensive experience within the construction sector, created the platform as a solution to the misalignment that frequently exists between worker incentives and company objectives. Their mission is to foster an improved workplace culture that prioritizes the wellbeing of hourly workers, acknowledging their crucial role in driving the economy and construction industry.

Industry Overview

The construction industry in the United States is currently grappling with significant workforce shortages, with an estimated 8% labor shortfall impacting project timelines and