Lamar Advertising acquired Dyersburg Media Group's Outdoor Advertising Assets to enhance its market position in Tennessee's growing outdoor advertising industry.

Target Information

Dyersburg Media Group (DMG) has recently announced the divestiture of its Outdoor Advertising Assets to Lamar Advertising Company, a prominent player in the advertising industry, particularly known for its digital outdoor advertising capabilities. The acquisition, which took place on April 17, 2025, marks a significant strategic move for both parties involved. DMG's owner, Julie Chaney, expressed enthusiasm about the transaction, highlighting the excellent locations secured along high-traffic highways and interstates, crucial for enhancing local businesses' visibility.

Industry Overview in Tennessee

The outdoor advertising industry in Tennessee has seen a substantial shift towards digital platforms, which has emerged as the dominant medium for local businesses to engage with consumers. Digital billboards allow for dynamic content updates and targeted advertising, making them increasingly attractive to companies looking for effective ways to reach audiences. With a growing emphasis on local advertising, the landscape has become competitive, prompting businesses to adopt innovative solutions to capture consumer attention.

Tennessee, with its strategic highways and interstates, represents a fertile ground for outdoor advertising ventures. The state's urban areas, such as Memphis, facilitate a high volume of consumer tr