L’Oréal is set to acquire Gowoonsesang Cosmetics from the Migros Group, aiming to strengthen its presence in the Korean beauty market.

Information on the Target

Gowoonsesang Cosmetics Co. Ltd., founded in 1998, offers a diverse range of cosmetic products and services tailored specifically for sensitive skin. In 2018, the Korean company was acquired by the Mibelle Group and has since operated under its umbrella. Gowoonsesang is renowned for its leading brand, Dr.G, a prominent name in dermocosmetics in South Korea. Alongside Dr.G, the company also markets other brands including vividraw, Lab.it, and Heal us. With approximately 200 employees in South Korea and another 10 in China, Gowoonsesang successfully exports its products to over ten countries across the Asia-Pacific region and the USA.

Industry Overview in South Korea

The South Korean beauty industry has experienced significant growth and innovation over the past decade, establishing itself as a global leader in cosmetics and skincare products. Known for its unique formulations and cutting-edge research, the industry continues to attract global attention. Korean beauty, or K-Beauty, is characterized by its commitment to ingredients that prioritize skin health and the development of products that cater to various skin types and concerns.

Furthermore, South Korean consumers are highly discerning and trend-sensitive, which drives brands to continuously innovate and adapt to meet their evolving preferences. This demand