LV's private equity firm, L Catterton, has launched its first RMB fund in Chengdu with a target size of 2 billion RMB to invest in early-stage and growth-stage consumer brands in China.

Target Information

Luxury brand powerhouse Louis Vuitton (LV) has established its first renminbi (RMB) fund in Chengdu, known as the L Catterton fund, aimed at the burgeoning consumption market in China. This fund has an initial size of approximately 1 billion RMB, with a targeted ultimate size of 2 billion RMB. It will primarily focus on venture capital investments, directing over half of its capital towards early-stage companies, while allocating the remainder to growth-stage businesses.

This fund is strategically located in Chengdu High-Tech Zone, marking LV's strong commitment to investing in China's western market. The fund will concentrate on specific sectors, including cross-border ventures, beauty and personal care, food and beverage, pet care, healthcare, consumer technology, new retail, and fashion.

Industry Overview in China

The Chinese luxury goods market continues to demonstrate robust growth, making it one of the largest in the world. Cities such as Chengdu, following Shanghai and Beijing, are emerging as key consumption hubs, wit