Klarna Checkout has transitioned to Kustom Checkout, an independent entity led by Kamjar Hajabdolahi, emphasizing tailored checkout solutions for e-commerce with a focus on increased payment options and improved user experience.

Information on the Target

Klarna Checkout, now rebranded as Kustom Checkout, has transformed into an independent entity after being sold to an investor group led by Kamjar Hajabdolahi, CEO of BLQ Invest. This strategic change allows Kustom to focus on developing tailored checkout solutions for e-commerce retailers while maintaining Klarna as a central payment method in its offerings. For existing Talex customers, the transition to Kustom will occur seamlessly without requiring any action on their part.

As the enhanced version of Klarna Checkout, Kustom boasts a network of over 24,000 connected merchants and an annual transaction volume exceeding 150 billion SEK. Key figures from Klarna Checkout, such as Jesper Eriksson and Rasmus Fahlander, have joined Kustom, ensuring continuity in expertise and service development.

Industry Overview in Sweden

Sweden's e-commerce sector is rapidly growing, driven by advancements in technology and changing consumer behavior. With a robust digital infrastructure, businesses are increasingly adopting innovative solutions to enhance the online shopping experience. The shift towards