Sales Performance has been acquired by Konecta to enhance its digital marketing capabilities and expand its service offerings.

Target Company Information

Sales Performance Srl ("Sales Performance"), founded in 2018 and headquartered in Milazzo (Messina), is a leading Italian company specializing in performance-based lead generation and customer acquisition. The company offers integrated marketing solutions that combine digital marketing strategies with tele-sales activities, resulting in significant revenue growth in recent years. Sales Performance has established itself as a notable player in the digital marketing and contact center sectors.

This strategic alignment with Konecta, a global leader in customer experience (CX) and digital services, signifies a transformative move for Sales Performance, as it aims to enhance its marketing capabilities and broaden its market reach.

Industry Overview

In Italy, the digital marketing and customer communication sector has witnessed exponential growth, driven by the increasing shift towards online consumer engagement and the need f