Koggi has acquired Alohome to enhance its real estate offerings in Mexico, positioning itself as a leader in the PropTech sector aimed at transforming the home buying process in Latin America.

Target Information

Koggi, a digital platform, has made a strategic entry into the Mexican real estate market by acquiring Alohome, a startup devoted to revolutionizing the home buying process in Latin America. This acquisition positions Koggi as the first startup in the region capable of managing the entire home buying process from the initial customer contact to the formalization of mortgage loans. Koggi's digital proposition aims to simplify traditionally complex processes within the real estate sector and enhance operational capabilities to meet the growing housing demand in Latin America.

The integration of technology is viewed as a significant catalyst for structural transformation within the real estate market. As digital tools become increasingly adopted, they have the potential to modernize the home buying and selling experience, thus reshaping market dynamics.

Industry Overview in Mexico

The PropTech industry in Mexico has been experiencing rapid growth, reflecting a worldwide trend in real estate technology. PropTech encompasses a variety of digital solutions designed to streamline processes, expedite transactions, and provide personalized experiences fo