KKR has acquired a majority stake in Probe CX, a leading Australian customer experience management company, to enhance its growth and market presence.

Information on the Target

Probe CX is a prominent player in the customer experience management sector, providing innovative solutions to enhance client interactions across various industries. With a commitment to delivering superior service and leveraging advanced technology, Probe has positioned itself as a trusted partner for businesses aiming to improve customer satisfaction and retention.

Founded in Melbourne, Australia, Probe has continually expanded its capabilities, offering a diverse range of services that include customer support, digital engagement, and consultancy. The company’s strong leadership team and experienced workforce underpin its success and ongoing growth in a competitive marketplace.

Industry Overview in Australia

The customer experience management industry in Australia has seen substantial growth in recent years, driven by increasing consumer demand for personalized service and effective communicat