KKR successfully exited The Bountiful Company by leveraging strategic planning and operational improvements, resulting in a lucrative sale to Nestlé.

Target Information

The Bountiful Company, a leading provider of vitamins and supplements in North America, was acquired by KKR in 2017. Following the acquisition, KKR focused on enhancing the company's research-and-development (R&D) capabilities, improving manufacturing processes, and emphasizing quality in products. This strategic direction aimed to raise Bountiful's overall market value and appeal to potential buyers, particularly within the health supplements sector.

Industry Overview

The vitamin and supplements market in North America has consistently shown robust growth, fueled by increasing health awareness and rising interest in preventive healthcare. In recent years, trends such as clean label products and natural ingredients have gained traction, reflecting consumer preferences for transparency and sustainability in food and health products. As major brands compete for market share, companies that innovate and position themselves strategically tend to see substantial returns on investment.

Moreover, external market conditions, including regulatory changes and shifts in consumer behavior, have played a significant role in shaping the industry landscape. The pandemic, for instance, accelerated growth as consumers prioriti