Keurig Dr Pepper is set to acquire JDE Peet’s, a leading coffee company, in a strategic move aimed at enhancing market presence and operational efficiencies.

Information on the Target

JDE Peet’s (EURONEXT: JDEP) is recognized as the world’s leading pure-play coffee company, known for a robust portfolio that includes brands such as Peet’s, L’OR, and Jacobs. The company operates across more than 100 markets globally and serves an impressive volume of coffee—approximately 4,400 cups every second. With a reported total sales of EUR 8.8 billion in 2024, JDE Peet’s employs a diverse workforce of over 21,000 individuals dedicated to delivering high-quality coffee products.

Recently, JDE Peet’s has embarked on a comprehensive strategy referred to as 'Reignite the Amazing', aimed at fostering brand-led growth. This involves not only the enhancement of their product offerings but also significant structural changes to improve operational efficiency, particularly in key markets such as the U.S. and Asia.

Industry Overview in the Target’s Specific Country

The coffee industry in the Netherlands, where JDE Peet’s is headquartered, is experiencing notable growth. The country maintains a strong coffee culture, with high per capita consumption rates that continue to rise. As the global c