JDE Peet’s announced its strategic progress and outlook for 2025 as it moves forward with its acquisition by Keurig Dr Pepper, enhancing its operational capabilities and market presence.

Information on the Target

JDE Peet’s (Euronext: JDEP) is the world’s foremost pure-play coffee company, known for its extensive brand portfolio and strong market presence. The company serves approximately 4,400 cups of coffee every second across over 100 markets. JDE Peet’s aims to enhance its operations and brand recognition through its strategic initiatives, particularly the 'Reignite the Amazing' strategy.

In 2024, JDE Peet’s achieved total sales of EUR 8.8 billion and employed over 21,000 individuals globally. The company focuses on brand-led growth with significant investments in its key brands such as Peet’s, L’OR, and Jacobs while also nurturing a collection of nine local coffee icons.

Industry Overview in the Target’s Specific Country

The coffee industry in the Netherlands, where JDE Peet’s is headquartered, is characterized by a strong demand for diverse coffee experiences. The cou

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Keurig Dr Pepper, Inc.

invested in

JDE Peet’s N.V.

in 2025

in a Public-to-Private (P2P) deal

Disclosed details

Revenue: $8,800M

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