Keurig Dr Pepper (KDP) plans to acquire JDE Peet's N.V. in a cash offer to strengthen its position in the global coffee market.

Information on the Target

JDE Peet's N.V., a prominent coffee company, ranks as the world’s leading pure-play coffee entity, serving an impressive 4,400 cups of coffee every second across over 100 markets. The company boasts a diverse portfolio of well-known brands, including Peet’s, L’OR, Jacobs, Douwe Egberts, Kenco, Pilao, OldTown, Super, and Moccona. In the fiscal year 2024, JDE Peet's reported total sales amounting to EUR 8.8 billion and employs a dynamic workforce of more than 21,000 individuals globally.

Industry Overview in the Netherlands

The coffee industry in the Netherlands is distinguished by its robust market growth and consumption patterns. Known for its deep-rooted coffee culture, the country consistently ranks among the highest per capita coffee consumers in the world. The prevalence of premium coffee brands and specialty cafes has significantly influenced consumer preferences, leading to increased demand for high-quality products.

In recent years, the market has observed a shift towards sustainability, with consumers increasingly favoring eco-friendly and ethically sourced coffee options. This shif