Kering Eyewear has acquired Visard and a minority stake in Mistral to enhance its industrial development strategy and strengthen its position in the luxury eyewear market.

Target Company Overview

Kering Eyewear has reached an agreement to acquire Visard and gain a minority stake in Mistral as part of its strategic industrial development initiatives. Kering Eyewear will acquire 100% of Visard's share capital while holding the option to increase its stake in Mistral to full ownership by 2030. Established in 1985, Visard is situated in the prestigious Belluno region, known for its rich eyewear manufacturing heritage, and specializes in the production of injected plastic optical frames and sunglasses. With a workforce of around 75 skilled employees, Visard is renowned for its exceptional craftsmanship and technical capabilities in eyewear production.

Mistral, founded in 1991 and also located in the Belluno area, prides itself on its expertise in creating high-quality acetate eyewear. With approximately 120 employees, Mistral combines superior craftsmanship with technical innovation, further solidifying its position as a leader in the evolving eyewear market. Both companies have been vital partners of Kering Eyewear since the company's establishment, and this acquisition is set to amplify Kering's position in the design, development, and distribution of high-end eyewear products.

Industry Overview in Italy

The Italian eyewear industry enjoys a prestigious reputation globally, largely attributed to its rich history and tradition of craftsmanship. This sector is characterized by a blend of innovation, design excellence, and artisanal skills that hav

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Kering Eyewear

invested in

Visard

in 2025

in a Merger deal

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