Keratin Complex, an innovator in the hair care industry, was acquired by Keratin Holdings to enhance its expansion and product development efforts.

Information on the Target

Keratin Complex is a prominent player in the hair smoothing sector, recognized for its innovative approach and full-service manufacturing capabilities in professional salon products. Established in 2007, the company revolutionized the hair salon landscape with its Natural Keratin Smoothing Treatment and Advanced Glycolic Smoothing System, both of which have become integral in-salon service treatments. Over the years, Keratin Complex has successfully diversified its offerings to include a comprehensive line of customizable keratin products, along with its styling and Color Therapy™ range, making the company one of the few in the industry to provide a complete suite of hair care and color solutions.

The brand serves an extensive network of over 50,000 salon accounts throughout the U.S. and has established thousands of points of sale across both domestic and international markets, including direct salon and spa outlets, cruise lines, and beauty retailers. To further support its partners, Keratin Complex offers extensive certification and training programs, which equip salon owners and stylists with the necessary skills to utilize their products effectively.

Industry Overview

The hair care industry in the United States remains robust, characterized by a steady demand for innovative products that cater to diverse consumer preferences. The market is witnessing a surge in the popularity of professional salon trea