Klarna Checkout has rebranded to Kustom Checkout after being acquired by an investor group led by Kamjar Hajabdolahi, becoming an independent entity focusing on customized checkout solutions while maintaining Klarna as a core payment method.

Information on the Target

Klarna Checkout (KCO) has undergone a significant transformation, now rebranded as Kustom Checkout, following its acquisition by a group of investors led by Kamjar Hajabdolahi, CEO of BLQ Invest. This change marks KCO's transition into an independent entity, focusing on developing customized checkout solutions for e-commerce retailers while retaining Klarna as a primary payment method within Kustom's offerings.

Kustom is positioned as an enhanced version of Klarna Checkout, boasting more than 24,000 connected e-commerce merchants and an annual transaction volume exceeding 150 billion SEK. Key personnel from Klarna Checkout, including notable figures such as Jesper Eriksson and Rasmus Fahlander, have joined Kustom, ensuring a seamless transition and continued expertise in product development. Customers of Talex can expect this transition to Kustom to be automatic and seamless, without any required action on their part.

Industry Overview in Sweden

The e-commerce sector in Sweden is experiencing robust growth, driven by increasing internet penetration and a rising trend towards digital transactions. With a strong emphasis on mobile s