Fitprime, Italy's leading fitness marketplace, has secured over €700,000 in funding from a consortium of investors to enhance its market leadership and expand corporate services.

Target Information

Fitprime, an innovative fitness startup launched by LVenture Group, serves as Italy's leading fitness marketplace. It recently secured over €700,000 in a funding round led by Italian Angels for Growth (IAG) and Club degli Investitori (CDI), supplemented by investments from LVenture Group and Boost Heroes, alongside contributions from existing shareholders. Fitprime's platform allows subscribers access to over 1,000 affiliated gyms nationwide through a single digital subscription, enabling them to participate in a variety of activities and courses across Italy with no restrictions on time or location.

Industry Overview

The fitness industry in Italy has witnessed significant growth, with the market reaching approximately €2 billion. This expansion is part of a broader global trend, with the overall fitness market valued at €64 billion in 2018 and Europe accounting for over €25 billion, establishing it as the most prominent global market in this sector. Italy alone boasts over 5.3 million gym and sports center memberships, demonstrating the increasing emphasis on health and fitness among the population.

Moreover, the rise of corporate wellness initiatives has created new opportunities in the sector, prompting businesses to explore partnerships that promote