IOGT-NTO has acquired Kombispel and its associated lottery operations from the Social Democratic Party to strengthen its financial base for alcohol and drug prevention efforts across Sweden.

Information on the Target

Kombispel operates traditional lotteries and scratch cards within Sweden's regulated gaming market, overseen by the Spelinspektionen (Swedish Gambling Authority). Since its inception in 1981, its flagship product, Kombilotteriet, has emerged as one of Sweden's largest subscription lotteries, appealing to a wide audience. Prior to the transaction, Kombispel was owned by the Social Democratic Party and its youth branch, SSU.

Industry Overview in Sweden

The gaming industry in Sweden is characterized by strict regulations that ensure fair play and responsible gambling. The government has implemented measures to protect consumers while also generating revenue for public welfare through taxes on gaming operations. In recent years, there has been a notable increase in interest and participation in lottery games, attributed to ongoing marketing efforts and the evolution of gaming technology.

Moreover, the Swedish gambling market is becoming increasingly competitive, with a mix of state-run and private enterprises vying for consumer atte