Integra Groupe has invested in Sellrs, a Mexican SaaS firm, as part of their strategy to enhance technological innovation across Latin America and support SMEs in achieving digital transformation.

Information on the Target

Integra Groupe is focused on investing in innovative technology companies, specifically within the context of disruptive technological advancements. By prioritizing investments in sectors such as automation, big data, and cloud computing, the firm seeks to capitalize on opportunities that align with its vision to enhance the quality of life for ten million people over the next decade. The company recently invested in Sellrs, a Mexican software-as-a-service (SaaS) firm that offers omnichannel solutions to small and medium enterprises (SMEs) in Mexico and Colombia, addressing the crucial gap in access to advanced credit and sales management tools.

This investment exemplifies Integra's commitment to fostering businesses that are at the forefront of technological innovation, enabling them to leverage new technologies for operational enhancements and market competitiveness.

Industry Overview in Mexico and Colombia

The technology landscape in Mexico and Colombia has been rapidly evolving, especially in the digital sector. Since the introduction of digital services, the region has witnessed a significant transformation in how businesses operate,