IMPAQTO Capital has invested in Cirkula, a Peruvian startup focused on reducing food waste and promoting affordable food access through a digital marketplace, utilizing a revenue-based loan structure for regional expansion.

Target Information

Cirkula is a Peruvian startup founded in 2020 by Jimmy Baudts and Michelle Gomberoff, dedicated to reducing food waste while enhancing access to affordable food across Latin America. The company operates primarily through a digital marketplace that facilitates connections between businesses and consumers, allowing restaurants, cafés, bakeries, and supermarkets to sell surplus products nearing their consumption dates at significant discounts, often exceeding 40%. This innovative approach not only helps mitigate food waste but also ensures consumers can obtain quality products at reduced prices.

Since its inception, Cirkula has rescued thousands of food items from wastage, realized substantial savings for consumers, and helped businesses recoup costs that would otherwise result in losses. The startup has expanded its operations to Ecuador and has garnered recognition through numerous innovation competitions, including Star Perú, reflecting its impact-driven business model.

Industry Overview

The food industry in Latin America faces dual challenges of significant food waste and high levels of food insecurity. Every day, vast quantities of edible food are discarded due to systemic inefficiencies in the commercialization proces