Ilkka-Yhtymä, a leading Finnish newspaper publisher, has acquired Liana Technologies to enhance its digital capabilities and transform into a marketing technology company, with support from advisory firm VALOR.
Information on the Target
Ilkka-Yhtymä is a prominent newspaper publisher located in Western Finland. The company has built a substantial investment portfolio over the years, reflecting its strong position in the media landscape. Recently, the board of Ilkka-Yhtymä has decided to divest some of its investments to fortify its core operating business and to accelerate its digital transformation through strategic acquisitions.
As part of this initiative, Ilkka-Yhtymä focused on acquiring Liana Technologies, a company specializing in B2C marketing technology and SaaS solutions. This acquisition marks a significant step in enhancing Ilkka-Yhtymä’s capabilities in the digital marketing space.
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Industry Overview in Finland
The media industry in Finland has experienced notable shifts in recent years, particularly with the rise of digital platforms. Traditional medi
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