Target Company Overview

The ICJ No.1 Fund Investment Limited Partnership has made an investment in Original Life Co., Ltd., a company dedicated to creating action media that contributes to the "evolution of industries." Headquartered in Shibuya, Tokyo, and led by CEO Jun Enomoto, Original Life aims to provide a platform that amplifies user feedback within industries, enhancing their overall quality.

Founder Jun Enomoto, during his tenure at Recruit Co., instigated the transition from print media to digital platforms. His experiences ignited a passion to establish media that would relay user voices back to industries, especially in the era of smartphones. This ambition led to the founding of Original Life, a company focused on realizing this vision and making a meaningful impact within various sectors.

Industry Overview in Japan

The media industry in Japan, particularly in the digital space, has been experiencing significant transformation. As consumer preferences shift towards mobile and interactive media, companies are increasingly recognizing the importance of integrating user feedback into their operations. This trend is amplified by advancements in technology, allowing for real-time data collection and analysis.

In recent years, traditional media outlets have been challenged to adapt to this fast-paced environment. Many have turned to digital strategies to retain their audience, leading to the emergence of new platforms that cater to the evolving needs of consumers. The Japanese media landscape is thereby ripe for innovation, with new players entering the market to leverage these changes.

Moreover, Japan's growing emphasis on user-centric approaches in media signifies a cultural shift toward valuing consumer insights. This is coupled with a broader acknowledgment of the role of media in enhancing communication between industries and their users. Such environment provides potential avenues for companies like Original Life to thrive.

Rationale Behind the Deal

The investment in Original Life was strategically driven by ICJ's commitment to fostering innovations that can reshape industries. Collaborating with Original Life not only aligns with ICJ's vision of promoting a better understanding of user needs but also supports the realization of a platform that could potentially revolutionize the way industries interact with their consumers.

Furthermore, ICJ aims to leverage its expertise in marketing, business development, and talent acquisition to assist Original Life in achieving its ambitious goals. The upcoming media launch in January represents a significant milestone in this venture, aiming to achieve swift user acquisition and contribute to the media's evolution.

Investor Information

ICJ No.1 Fund Investment Limited Partnership is focused on investing in companies that showcase potential for growth and innovation. Their approach encompasses not just capital investment but active participation in the management and development aspects of the target companies. With a strategic focus on industries poised for transformation, ICJ seeks to align with visionary entrepreneurs who are committed to making a lasting impact.

The partnership believes in fostering relationships that drive mutual success, enabling its portfolio companies to leverage extensive resources and expertise. This model of investment positions ICJ as a

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