Hygia Bank acquired Dr. Mob to enhance healthcare management services and improve operational efficiency, positioning itself as a leader in Brazil's growing healthtech market.

Information on the Target

Hygia Bank, a digital bank focused on health, officially launched in 2020 amidst the challenges posed by the COVID-19 pandemic. Founded at the end of 2019, it quickly adapted to the crisis by identifying key consumer pain points and aligning its purpose with the needs of its clients. Headquartered in São Paulo and Porto Alegre, Hygia Bank aims to empower Brazilians to finance their own health by providing easy access to medical services and fostering a culture of health and wellbeing through preventive care.

The bank functions as both a fintech and healthtech entity, offering a unique digital wallet for health-related expenses. Users can deposit a monthly fee into this wallet, which can be exclusively used for healthcare services such as clinics, laboratories, gyms, nutritionists, and healthy restaurants. The Hygia app also includes tools that allow users to assess their health status through a health score generated from professional questionnaires, guiding them on health improvements and next steps.

Industry Overview in Brazil

Brazil's healthtech sector has been experiencing rapid growth, fueled by rising demand for digital health solutions and innovative financial services. The COVID-19 pandemic accelerated this trend, forcing both consumers and providers t