Market Wagon has raised $5 million in a Series Seed funding round to accelerate its expansion into more than 50 markets, enhancing access to locally sourced products through their online platform.

Target Information

Market Wagon is an innovative startup located in Indianapolis, specializing in creating an online platform that functions as a farmer's market. The company streamlines the process by allowing farmers to deliver their products directly to local consumers, making locally-sourced food more accessible. Customers have the convenience of browsing a variety of locally grown products and placing their orders from multiple vendors, all in a single transaction.

The business model includes weekly deliveries in insulated reusable totes, which are equipped with ice packs as necessary to maintain product freshness. This service not only meets consumer demand during the harvest season but also provides year-round access to local products, even after traditional farmers' markets have closed.

Industry Overview

The online grocery market has been experiencing significant growth, especially in the wake of increasing consumer preference for local and sustainable food sources. In the United States, the demand for fresh, l