Hostelworld Group plc has acquired OccasionGenius, enhancing its position as a leading social travel platform by integrating a curated event discovery component into its offerings.

Target Information

Hostelworld Group plc has successfully acquired OccasionGenius, a US-based B2B event discovery platform that offers a comprehensive catalog of local activities and events. OccasionGenius specializes in curating a detailed list of 'Things to Do' in various cities, supported by robust proprietary technology that balances large-scale data aggregation with human curatorial expertise, thus producing reliable, marketing-ready content for a diverse range of clients.

This acquisition is a strategic move by Hostelworld to solidify its ambition to become the world's leading social travel platform. OccasionGenius's unique datasets on 'travel-worthy' events will serve to enhance Hostelworld's offerings, ensuring travelers have access to a wealth of curated experiences in addition to accommodation options.

Industry Overview

The event discovery industry in the United States has been experiencing significant growth, driven by consumer demand for unique and engaging travel experiences. As travel