Higher Logic has acquired Vanilla to enhance its community engagement solutions in the Association and Corporate markets.

Target Information

Higher Logic, a leading engagement platform, has acquired Vanilla, a Canadian cloud-based community software company. This strategic acquisition combines both companies' capabilities to provide unparalleled community engagement solutions tailored for the global Association and Corporate markets. By merging their resources and expertise, the new entity aims to enhance service delivery to a broader range of customers, further solidifying its position in the community engagement landscape.

Founded in 2009, Vanilla has established itself as a significant player in the customer community space, delivering innovative engagement solutions for prominent brands like Oracle, TeamViewer, and Acer. The acquisition positions Higher Logic to expand its offerings and serve both B2B and B2C markets effectively, leveraging Vanilla's robust platform and customer base.

Industry Overview

The community engagement industry in Canada has witnessed significant growth, driven by an increasing demand for digital solutions that foster meaningful interactions. As organizations adapt to rapidly changing technological landscapes, the e