Information on the Target
Personal & Informatik AG (P&I), established in 1968 and headquartered in Wiesbaden, Germany, is a premier provider of cloud-based human resources (HR) solutions. With over 50 years in the industry, P&I has become a trailblazer in HR innovation, offering advanced technology that streamlines and optimizes HR processes. The company has experienced substantial growth over the last two decades, currently serving more than 15,000 clients across Europe, including small and medium-sized enterprises (SMEs), large corporations, and public sector organizations.
Recently, P&I has demonstrated robust performance, achieving revenue growth exceeding 20% and surpassing €300 million. A significant contributor to this success is its fully integrated HR Cloud Platform, P&I LogaHR, which revolutionizes HR management by automating critical processes such as payroll, time and workforce management, recruiting, and talent management.
Industry Overview in Germany
The HR technology sector in Germany is a dynamic and rapidly evolving industry, characterized by increasing demand for innovative digital solutions. As organizations strive to improve efficiency and adapt to changing workforce needs, the shift towards cloud-based HR services has become pronounced. Companies in Germany are increasingly embracing technology to enhance employee engagement and streamline HR operations, making the need for robust, integrated platforms more critical than ever.
According to market reports, the growth of the HR software industry in Germany is driven by trends such as digital transformation and the adoption of automation in HR processes. German enterprises are investing substantially in cloud solutions as they recognize the need for flexible, scalable, and user-friendly HR platforms that can manage the complexities of modern workforce environments.
P&I is strategically positioned within this landscape, leveraging its extensive experience and established presence to capitalize on the ongoing shift towards digital HR solutions among its clientele. As the trend towards cloud computing continues to gain momentum, companies like P&I are expected to play pivotal roles in shaping the industry's future.
Furthermore, the COVID-19 pandemic has accelerated the transition to remote work, further propelling the demand for comprehensive HR solutions that support virtual workforce management. Industry players, including P&I, have adapted to these changes, innovating their products to align with new operational realities.
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The Rationale Behind the Deal
This latest transaction values P&I at €5.5 billion and highlights the significant growth trajectory since Hg's initial investment in 2013, when the company was valued at approximately €400 million. By acquiring a minority stake from Permira, Hg maintains its status as the majority shareholder in P&I, continuing a partnership that began over a decade ago.
The rationale for this investment is multifaceted. Hg's ongoing commitment to P&I reflects their confidence in both the company's innovative capabilities and its potential for sustained growth. As the demand for cloud-based HR solutions escalates, this deal positions Hg and P&I to leverage new opportunities within the expanding market.
Information about the Investor
Hg is a prominent investment firm specializing in software and services businesses across Europe and North America. The firm focuses on providing long-term support to its portfolio companies, emphasizing sustained growth and strategic innovation. Since its inception, Hg has built a strong reputation for identifying high-potential companies within the technology sector and partnering with them to maximize their potential.
With a proven track record of successful investments, Hg continues to identify key players in the software industry, seeking alliances that foster long-term value creation. Their partnership with P&I is emblematic of this strategy, as the firm aims to bolster successful businesses that are leaders within their domains.
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The recent investment by Hg in P&I is, in my expert opinion, a strategic and potentially lucrative decision. Given P&I's robust financial performance and its established market position, the deal appears to hold significant promise for future growth. The continuous evolution of HR technology, coupled with P&I's innovative cloud-based solutions, suggests that the company is well-positioned to thrive in an increasingly competitive landscape.
Furthermore, the relationship between Hg and P&I, built over years of collaboration, enhances operational synergy and strategic alignment. This deep understanding of the business will likely facilitate P&I’s ability to navigate challenges and seize emerging opportunities in the market.
From an investment perspective, Hg’s commitment to maintaining majority control of P&I emphasizes the firm’s belief in the company’s potential for continued success. The ongoing demand for HR solutions amid shifting workforce dynamics only serves to bolster P&I's relevance and marketability.
In conclusion, the strategic alignment of interests between Hg and P&I, alongside the favorable industry trends, supports the assertion that this investment has the potential to yield significant returns in the coming years. The transaction showcases Hg's ability to recognize and invest in high-quality businesses encountering robust growth patterns, aligning well with the evolving demands of the HR technology sector.
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Hg
invested in
Personal & Informatik AG (P&I)
in 2025
in a Recapitalization deal
Disclosed details
Revenue: $321M
Enterprise Value: $5,850M
Multiples
EV/Revenue: 18.2x