Target Information

Maatori Oy is Finland's leading company in the heavy equipment brokerage sector, boasting an annual revenue of approximately 30 million EUR. Established in 2018, Maatori specializes in the mediation of heavy machinery, including earthmoving equipment, forestry machinery, trucks, and excavators. The company's headquarters is located in Kangasala, with additional offices in Vantaa, Kuopio, Oulu, Rovaniemi, Turku, Tallin, and Rīga. The recent addition of Aari Rahoitus Oy, founded in spring 2023, enhances the company's service offerings by providing financial brokerage services for heavy machinery.

Industry Overview

The heavy machinery brokerage industry in Finland is characterized by a robust market with significant demand for used heavy equipment. Companies like Maatori are capitalizing on the growing need for cost-effective machinery solutions, ensuring a steady supply of reliable equipment. The trend towards sustainability and circular economy principles is also reshaping the landscape, as businesses increasingly seek to enhance equipment utilization rates and extend the lifespan of their machinery.

Finland's geographical position offers an advantage for heavy machinery trading, with a strong network of logistics and transportation services aiding the movement of equipment both domestically and internationally. Furthermore, the steady growth in construction and forestry sectors supports the ongoing demand for heavy machinery. This dynamic environment presents opportunities for players in the market to expand their reach.

In recent years, the industry has witnessed an uptick in innovative practices, including standardized brokerage processes and the establishment of extensive buyer networks, which have fortified the positions of key participants like Maatori. A strong emphasis on responsible operations and compliance with environmental standards further enhances the industry's appeal.

Maatori is poised to leverage these market characteristics to become a significant player at the European level. The company's proven business model and dedication to sustainability are driving their efforts to expand beyond Finland's borders, marking the beginning of a new growth phase.

Rationale Behind the Deal

The partnership with Helmet Capital provides Maatori with the necessary financial backing to pursue aggressive expansion and enhance its international sales network. As they aim to establish a more prominent presence in Europe, the strengthened capital base will enable Maatori to execute its growth strategy more effectively.

Furthermore, the operational synergies with Aari Rahoitus Oy will complement Maatori's existing broker services, positioning the conglomerate to capitalize on cross-selling opportunities and cater comprehensively to customer needs in the heavy equipment finance segment.

Information About the Investor

Helmet Capital Oy Ab is a Finnish private equity firm that specializes in direct majority investments in small and medium-sized enterprises (SMEs) across Finland. Established in 1998, Helmet Capital operates by pooling financial resources from private individuals, family-owned businesses, and institutional investors to support the growth of its portfolio companies. The firm possesses extensive experience in nurturing businesses and facilitating their strategic objectives.

By investing in Maatori, Helmet Capital is confident in the company's potential for scalable growth and market dominance, which aligns with their investment philosophy of supporting promising Finnish enterprises with the necessary resources to thrive.

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From an expert's perspective, this deal presents a promising investment opportunity. Maatori has demonstrated a solid growth trajectory in a booming industry, and with the backing of Helmet Capital, the company is well-positioned to reinforce its market share and expand its operations internationally.

The strategic move to incorporate Aari Rahoitus Oy into Maatori’s offering enhances their service portfolio, allowing them to tap into new revenue streams in the financial services sector. This diversification not only stabilizes income sources but also mitigates risks associated with market fluctuations in the machinery sales domain.

The emphasis on sustainability and circular economy principles further bolsters the company's appeal to environmentally conscious investors and clients alike. By specializing in machines around 4-5 years old, Maatori is positioned to contribute positively to the industry's sustainability goals, which could attract additional partnerships and customers in the future.

Overall, the combination of a strong market position, strategic growth plans, and a socially responsible business model makes Maatori Oy a potentially lucrative investment for Helmet Capital and its stakeholders.

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