HARMAN International has acquired Sound United, integrating its prestigious audio brands to enhance its product portfolio and accelerate growth in the audio market.

Target Information

HARMAN International, a subsidiary of Samsung Electronics Co., Ltd., has successfully completed the acquisition of Sound United, the former consumer audio division of Masimo Corporation. This acquisition integrates renowned audio brands such as Bowers & Wilkins, Denon, Marantz, Definitive Technology, Polk Audio, HEOS, Classé, and Boston Acoustics into HARMAN’s extensive product portfolio. By absorbing these iconic brands, HARMAN significantly enhances its offerings in home audio, electronics, headphones, and automotive audio solutions.

This strategic acquisition represents a vital expansion of HARMAN's core audio business and enhances its ability to meet diverse consumer needs with a wide-ranging and innovative audio portfolio. The integration of Sound United’s esteemed brands with HARMAN's existing operations is poised to deliver an enriched audio experience for consumers across various listening environments.

Industry Overview in the United States

The audio industry in the United States has displayed robust growth, propelled by rising consumer demand for high-quality sound systems and innovative audio technologies. As the market becomes increasingly saturated with advanced solutions,